How Custom Pet Clothing Helped a NYC Boutique Increase Margins by 45%
Publication time:2025-07-23 Popularity:20

Case Study: Manhattan’s Puptown Boutique struggled with generic inventory until they partnered with Hanyang for branded dog hoodies featuring the NYC skyline. By offering exclusive designs, they:​

  • Reduced returns by 22% (thanks to our AI-powered sizing tool)​
  • Grew Instagram engagement with #PuptownStyle campaigns​
  • Expanded to 3 stores in Brooklyn and Queens within 18 months​

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