If you want to start selling dog clothes or scale a small pet-apparel line, there’s more than cute photos and Instagram hype. I’ve been in this niche long enough to see trends come and go — thermal liners are hot now, but durable seams and reliable size charts keep customers coming back, to be honest.

Industry trends & application scenarios

In recent years demand has shifted from novelty costumes to functional pieces — insulated coats, reflective rain shells, and allergen-friendly cotton basics. Retailers sell into seasons (winter coats, light summer tees), but also to niche industries: therapy dog programs, outdoor sports, and pet fashion rental services. Many customers say fit and washability decide a repeat purchase.

Product specification (typical)

Materials, methods & testing

Production typically uses ring-spun cotton with reinforced overlock seams. Methods include flatlock stitching for stretch zones and heat-bonded seams in waterproof shells. Standard testing includes:

• Fabric tensile and pilling tests (≈ ISO 13934 / ISO 12945)
• Colorfastness to washing and rubbing (≈ ISO 105-C06)
• Harmful substances screening — SGS / OEKOTEX® or equivalent