Hanyang Pet Products subscribes to leading industry research reports to stay informed about macro - level market trends. In one such report, it was highlighted that there was a significant growth in the senior pet population, and with it, an increasing demand for products tailored to the needs of older pets. The report detailed that senior pets often required products that provided extra comfort, support, and addressed age - related health issues.​

Acting on this information, Hanyang Pet Products decided to expand its product line to target senior pets. The company developed orthopedic pet beds with memory foam that conformed to the pets' bodies, providing relief for joint pain commonly experienced by older animals. They also introduced a range of nutritional supplements formulated specifically to support the mobility, digestion, and cognitive function of senior pets.​

To promote these new products, Hanyang Pet Products organized educational campaigns for both dealers and pet owners. They provided dealers with brochures and training materials that explained the benefits of the senior - pet products, enabling the dealers to effectively communicate with their customers. The company also launched online resources, such as blog posts and videos, offering tips on caring for senior pets and highlighting the features of its new product line. As a result, the senior - pet product range became a niche market success, attracting a new segment of pet owners and enhancing the overall product portfolio for dealers.